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A lot of the world’s correspondence happens around the holidays. You’ve got Fourth of July barbecue invitations, corny Valentine’s Day messages, Christmas letters, greeting cards… and on and on. Holidays are great occasions to reconnect with people we don’t see or hear from enough during the rest of the year.

The best holiday messages come from the heart, with an assist from the brain. But let’s face it, sometimes neither of them is up to the task. At least, not without a little help.

Fortunately, with all the messages being exchanged every year, there are plenty of examples to use for inspiration. See what works, figure out why it works, and come up with your own unique spin that does the job.

To get started, browse the following articles. They’re stocked with lots of smart holiday wording ideas for every season, with plenty of general advice as well as actual sample wording.